South Canterbury

Marketing Campaign information

What about you? is a initiative to promote low risk drinking, low drug use and mental wellbeing in South Canterbury

What about you? Campaign network

A number of organisations and agencies are involved in the campaign including:

Te Whatu Ora | Health New Zealand

Te Whatu Ora: coming together to support healthcare across the motu. https://www.scdhb.health.nz/

Boost your wellbeing

Free mental wellbeing support is available to help you get back on track. www.wellbeingsupport.health.nz

Family Works

Supporting families to be safe, strong and connected. Counselling, social work and programmes. https://pssc.org.nz/family-works/

Arowhenua Whanau Services

A maori Health Provider offering a Marae based health clinic, youth & adult mental health services and tamariki ora for the Aoraki rohe. https://www.aws.health.nz/

YMCA

Community-focused nonprofit established in 1844 with recreational programs & services for all ages. https://ymcasc.org.nz/

A free service for anyone 25 and under who needs the support of a counsellor. Counsellors available for face to face or digital therapy all over NZ. https://help.gumbootfriday.org.nz/

Multicultural Aoraki

Multicultural Aoraki provides guidance, advice and support, helps connect people to services and can advocate for people with those agencies if needed. https://multiculturalaoraki.org.nz/

Resources

A wide range of resource have been developed for use during the campaign, including some that are available in te reo. The What about you? campaign uses facts and statistics to encourage South Canterbury locals to think about issues around alcohol, drugs and mental wellbeing. This includes considering what we think is ‘normal’ in terms of drinking and how much (and how often) we drink.

Campaign materials and activities often include the tagline ‘what about you?’ or ‘what would you do?’ to get people thinking and talking about these important issues.

The following statistics have been included in some of the campaign materials.

9 out of 10 New Zealanders (18+) didn’t get drunk in the last month.

Source: Attitudes and behaviours towards drinking survey (ABAS), Health Promotion Agency (2014/15).

7 out of 8 young New Zealanders (15-24 years) don’t binge drink every week.

Source: NZ Health Survey Data,
Ministry of Health (2016/17).

Car crashes involving alcohol and/or drugs cause around 2327 injuries and 160 deaths each year.

Source: Ministry of Transport (2019).

Around 2 in 5 offences that involve assault, abduction, robbery, threats or damage to property, and 1 in 3 family violence incidents are known to involve alcohol.

Sources: New Zealand Crime & Safety Survey 2014; New Zealand Crime & Victims Survey 2018.

Around one in six people (aged 16-64 years) say that alcohol had a harmful effect on their friendships, social life, home life or finances in the last year.

Source: NZ Medical Journal (Vol 125; Number 1360): Alcohol related harm to others in New Zealand: evidence of the burden and gaps in knowledge (2012).

Explore our range of resources

You can easily print them yourself by downloading some of our recourses – If you prefer a hassle-free option, order through us. We handle the printing and send you the hard copies.

Social media

Posters

South Canterbury